My doctor told me insurance companies wouldn’t cover an anesthesiologist and Propofol. According to the Wall Street Journal article I read, my insurance company would cover it, though some would not.
Consider these issues:
1. Comfort is important to your patients. You pay for epidurals which make child birth less painful. Why? Because it’s modern medicine and it’s more humane. The same thing applies here. You should approve an anesthesiologist and Propofol as a standard part of a colonoscope procedure.
2. The patient is your customer. Everyone wants lower premiums, true. But they also want to be taken care of when they’re in pain.
3. Virtual colonoscopies cost less than regular colonoscopies, and for most people, most of the time, it’s all they’ll need. They cost $500 – $650 today… but that’s “retail.” Your scheduled or negotiated price would be much lower, just like it is for everything else.
4. The virtual colonoscopy carries no risk of bleeding or colon perforation, and requires no intravenous sedation, lessening risks and associated costs.
5. Anything you can do to encourage colonoscopies will save you in much higher costs associated with cancer treatments later.
It would make sense to require a virtual colonoscopy before you’ll approve a colonoscope procedure. As a consumer, that’s what I will require. And it should make business sense.
Your current gastroenterology specialists will complain that they haven’t had enough experience with virtual colonoscopies to make them reliable. While they fight getting that experience. Not acceptable.
The Wall Street Journal article opened with the sentence: “An increasingly popular approach to colonoscopies is making the test more comfortable for patients.”
Why is that so hard to understand? And what’s wrong with the goal of making things more comfortable for patients?